Through work activity notes and contextual analysis an evaluation was done with usability heuristics in mind. This study will reveal weaknesses and inconsistencies that influence the usability and effectiveness of Fry's as an E-commerce website
Like many established E-commerce brands out there, Fry's Electronics website and mobile site are outdated and lacking intuitive usability.
This was a challenge to show that even small changes in an established brand can significantly improve the users experience
Based on the pain points described by users and design heuristic evaluation, wireframes were made on Axure RP. There was particular emphasis made on navigation, locating products, and making the check out process more streamline.
The responsive wireframes were conceptualized based on the previous wireframes, and mainly focused on the homepage, product page, and check out process.
For the resdesign of this responsive site, some goals were to have a strong home page that will let the user understand what the website and products are about. Presenting the idea that it is an Electronics e-commerce site and products are able to be purchased is critical for users to understand quickly when entering the site
Keeping the Navigation simple is a key goal in improving usability. Users should be able to move from the home page efficiently, and should be encouraged to explore effortlessly. Moving from the home page to product page efficiently makes exploration and increases the likelihood of moving to the checkout page.
Understanding the users feelings towards e-commerce sites and attitude towards purchasing products online can be explored with user interviews. Briefly understanding the users lifestyle, experience with the internet, and feelings towards purchasing online through the web and mobile devices can give insite before beginning user task questions.
4 users were selected in order to have a larger sample size and reduce the significance of outlier data. Users familiar and unfamiliar to me with different background will be chosen to reduce biases. Reproducibility of the testing will be insured by keeping the same questions consistent between user to user
While users were moving through their tasks, their mouse movements and heat mapping data was being collected using Canvas Flip. The data collected will provide further foundation and solidify the comments they make regarding their exerperiece moving through their tasks.
Based on the heat mapping data and users comments. User 1 gravitated towards the carousel of images first. Bottom of the pages with the email subscriptions were ignored on both pages, indicating they could be insignificant and too small for users.
While users were moving through their tasks, their mouse movements and heat mapping data was being collected using Canvas Flip. The data collected will provide further foundation and solidify the comments they make regarding their experience using the responsive mobile app.